Why do we ask for your premium? We know sometimes asking for your premium can be a thorny question. Please know upfront that you DON’T have to answer this for us to offer you a quote! With that being said, in many cases if we have a “target premium,” our underwriters will tell us whether or not they can compete. In our experience, by having this information on the front end we are usually better equipped to work with our underwriters. As Zig Ziglar was famous for saying, “If you aim at nothing, you will hit it every time.”